Friday, May 20, 2011

Closed for Business

In Belgium (and Amsterdam).

Sunday, May 1, 2011

Sierra Nevada East Coast Brewery

I saw this over the weekend and couldn't stop thinking about how much sense it makes. Sierra is potentially looking to open an East Coast brewery. Official comments from Sierra on the subject can be found here.

According to the comments from SN, their East Coast demand is quite strong and its costly and environmentally unfriendly to ship mass quantities of brew across the country. So why not open another brewery on the east coast?

Now, not to get too carried away with the rumor mill, but one of the suggested locations for the new brewery was Blacksburg, Va. I can't imagine a better place. Centrally located on the East Coast, and a fairly cheap area to operate a business. Additionally, you have a major research institution right next door. I'm sure they would have plenty of internship candidates willing to work for beer.

Dreaming of Hokie Heaven,